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Makeup was the fastest-growing category based on dollar sales, while skincare captured the top-spot as the fastest-growing category based on units sold.
January 30, 2024
By: Lianna Albrizio
Associate Editor
US prestige beauty industry dollar sales grew by 14%, year over year (YoY), to reach $31.7 billion in 2023, according to Circana. In comparison, mass market beauty sales experienced a YoY dollar increase of 6%. In the prestige channel, which includes US department and beauty specialty retailers, makeup was the fastest-growing category based on dollar sales, while skincare captured the top-spot as the fastest-growing category based on units sold. In the mass market, makeup an...
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